The
Most important things that impact on Blogger’s mind are Alexa traffic rank and
Google Page rank, for increase Google Page rank, there is a pre-defined way to
build many do follow backlinks which are having high PR already, but in case of Alexa traffic rank, the system is different because there are no pre-defined
way to get a good Alexa rank. But, after doing so much research on this field,
I got some astonishing results which make me to call that “Does Alexa traffic
Rank matter for any blog endorsement or not?”
What is
Alexa Traffic Rank?
According
to WikiPedia, Alexa Traffic Rank is a subsidiary company owned by Amazon.com
which helps webmasters and their bosses to check the performance of their
websites or blogs on internet world.
In
its advance features, it provides:
Traffic Stats:
This
Feature consists of several stats such as:-
- Traffic Rank: It will show the current rank of the website (depends on daily page views)
- Reach: Estimated percentage of internet users who visit particular website.
- Pageviews: Estimated Percentage of pageviews.
- Pageviews/Users: Estimated percentage of pageviews per user.
- Bounce: Estimated percentage of users who visit particular site only once.
- Time On site: Average time, a user spends on website.
- Search: Estimated percentage of organic traffic from search engine.
Search Analytics:
In
this section, it contains the number of keywords for which, that particular site
got high traffic.(Keywords are not reliable for SEO purpose, use Google Keyword
tool or Semrush.com for better positioning and traffic from search engine).
Audience:
This
field contains the percentage of high impact countries which visit that particular
site mostly around the world.
Contact Info:
Contact
information of webmaster is provided here and Whois (Whois word belong from the
location and info about domain and server of the site) information as well.
Reviews:
It
contains the comments and reviews of all visitors of that site which is surfed
by visitors and readers.
Related Links:
It
contains most popular related sites. For ex. If a site belong from gadgets
fields then, it contains Engadget.com and Gizmodo.com and for Blogging site it
contains problogger.net and Mashable.com.
Clickstream:
It
contains Upstream (referral sites) and Downstream (referring sites).Lets take a
small example suppose that if a reader is reading article on your blog and came
from Organic traffic source (Google) so that site we call as Upstream site and
from the that particular blog, if reader open any social media pages from that
blog that are targeting by the webmaster of that blog then it is pronounced as
Downstream site.
What is
the main Advantage of Alexa Traffic Rank?
- It is very important for many advertising sites to decide the cost for placing their own ads on that website.
- It gives slightly real stats of traffic and keywords of your competitors.
- The lower your ranking, it betters to gain more exposure and advertisers.
Disadvantage
of Alexa traffic Rank:
- It doesn’t contain many popular sites in its database like, one day when I was surfing on net for downloading movies I came through a site name 720pmkv.com but I got some other type info. The Info was, “the movies site was not listed by Alexa”.
- In some of blogs, I read some articles on “How to manipulate alexa ranking.” So it may be inaccurate for some sites.
A better
way to improve Alexa traffic rank of your website or blog?
- Install Alexa toolbar in your desktop and visit your site daily.
- Place an Alexa widget on your Blog to send the accurate results to the Alexa control center.
- Tell your friends to install Alexa toolbar and visit your site in regular trend.
- Write post frequently to decrease your Alexa ranking. (Suggest by all bloggers)
Conclusion:
Alexa
traffic rank is full of pros and cons, but if you are a blogger who wants to
increase his revenue from his blog, then Alexa ranking may play a beneficial
role to gather advertisers for your blog. So, I will suggest you to write posts
on regular basis with uniqueness and do th
About the Author
Sumit SharmaHe is a technical blogger and loves to blog. His writings includes new and interesting techies related to android , windows and many other fascinating facts about computer world. Follow author on Facebook, Google plus, Linked In , Stumble Upon, Pin interest.
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