The
World’s best and largest companies Google and Facebook take a big step together
announced partnership in the field of advertisement to increase more revenue by
joining together. This is really a big deal done by both super companies.
Now
Google Double click software of ad buying will soon allow their clients to buy Retargeted
ads on Facebook. Google will participate in FBX (Facebook real Time Bidding
exchange). By doing this Google will help their own marketing clients.
Google
Writes “We are really excited to announce
a new way by which we can help our clients by working with Facebook to take
part in FBX. The FBX is real time bidding exchange. We always try to serve our
clients in a better way and will star this is in a few months”
You can taste this
also
The
Benefits of this partnership is that, clients will be able to buy inventory on
FBX by using Double Click Bid messenger.
DoubleClick allows
the clients to buy ads on different ads exchanges.
Note:
- Google bought DoubleClick in March
2008, Originate from Invite Media as DoubleClick Bid Manager. Which is nothing
but a display advertisement and exchange company.
Facebook
may have forced their clients to look some other place for their media buying
needs.
FBX
was launched by Facebook in June 2012 to help advertiser to buy ads which are
based on a cookie. For example if someone visits the advertiser’s website, automatically
cookie saved in user’s computer. Now, when user surf on Facebook then same
website will show ads related to cookies with discounts to attract users.
Everyone
knows that this is a very strategic step taken by Google. Google wants to make
happy their DoubleClick clients happy. That’s why Google approaches Facebook for
this new change.
About the Author
Sumit SharmaHe is a technical blogger and loves to blog. His writings includes new and interesting techies related to SEO , SMM and many other fascinating facts about blogging world. Follow author on Facebook, Google plus, Linked In , Stumble Upon, Pin interest.