Now DoubleClick Clients can buy Retargeted Ads on FBX: Google Partners with Facebook

DoubleClick and FBX


The World’s best and largest companies Google and Facebook take a big step together announced partnership in the field of advertisement to increase more revenue by joining together. This is really a big deal done by both super companies.

Now Google Double click software of ad buying will soon allow their clients to buy Retargeted ads on Facebook. Google will participate in FBX (Facebook real Time Bidding exchange). By doing this Google will help their own marketing clients.


Google Writes “We are really excited to announce a new way by which we can help our clients by working with Facebook to take part in FBX. The FBX is real time bidding exchange. We always try to serve our clients in a better way and will star this is in a few months


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The Benefits of this partnership is that, clients will be able to buy inventory on FBX by using Double Click Bid messenger.

DoubleClick allows the clients to buy ads on different ads exchanges.

Note: - Google bought DoubleClick in March 2008, Originate from Invite Media as DoubleClick Bid Manager. Which is nothing but a display advertisement and exchange company.

Facebook may have forced their clients to look some other place for their media buying needs.
   
FBX was launched by Facebook in June 2012 to help advertiser to buy ads which are based on a cookie. For example if someone visits the advertiser’s website, automatically cookie saved in user’s computer. Now, when user surf on Facebook then same website will show ads related to cookies with discounts to attract users.  
Everyone knows that this is a very strategic step taken by Google. Google wants to make happy their DoubleClick clients happy. That’s why Google approaches Facebook for this new change. 

What you think about this new change by two big companies, Is this really helpful or they both are doing for their own profit.


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