Google AdSense Optimization: Increase CTR by placing your ad unit below the post Title in Blogger(Blogspot)…

Google AdSense Optimization

Google AdSense- the Mighty Laxmi (goddess of Money in Hindu Civilization) for Bloggers and Marketers who are craving for money for their creation. But, adding some codes anywhere in your Blog template do not create an opportunity for you to get as much money for which your hard work deserves.

According to Google AdSense Heat map (as shown in the Image below), you can find that the best performing area of your Google AdSense ad unit is below your post title and above your content.




Google AdSense HeatMap


But, adding your ad unit code below post title is not a child job because you have to put that code in your “template” section (not in your “layout” section) which can make your day a miserable one with a slight mistake in the code. So first, let’s understand that what is the reason behind adding your Google AdSense Ad unit below Post title?


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What is the reason behind adding your Google AdSense Ad unit below post title in blogger?

Increase AdSense CTR

The reason behind adding your Google AdSense Ad unit below post title is to increase the CTR (Click through rate) of your Google AdSense performing Ad units for better Google AdSense Optimization. And as your CTR increases your Page RPM as well. But, it is not the only factor which is responsible for great earning. There are two factors which influence your Page RPM: -
  • CTR: - Clicks on your Ad units
  • CPC: - Click per cost means the average market cost of your article’s keywords which is defined by Google Adwords Marketplace.
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So, now you understand why are we adding Google AdSense Ad unit below Post Title? It is a Google AdSense Optimization Trick man!!!

Now, let’s move to the part of adding Google AdSense Ad unit on your Blogger Template…

It contains two phases which are:

Create a Google AdSense Ad unit for your Blogger Template:-

For creating an ad unit from your Google AdSense Account, you can watch this YouTube video (created by Google AdSense)


Advice: - Try to create and use a Recommended Ad unit with both Text & Image feature for your Blogger Template such as 728x90, 300x250, 336x280, etc.

After completion of creating a brand new Ad unit for your Blogger template, your ad unit code looks as same as shown below…

<script type="text/javascript"><!--
google_ad_client = "ca-pub-xxxxxxxxxxxxxxx";
/* my ads */
google_ad_slot = "xxxxxxxxxx";
google_ad_width = 300;
google_ad_height = 250;
//-->
</script>
<script type="text/javascript"
src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
</script>

Now, let’s start the phase two:-

Adding your Google AdSense Ad unit Below Post Title in your Blogger Template:-

For adding your Google AdSense Ad unit Below Post Title for better Google AdSense Optimization, you have to follow these below steps properly: -

Step 1: First, open your Blogger Dashboard Account (http://www.blogger.com) and follow the given path “Dashboardà Templateà Edit Template” to add your Google AdSense Ad unit in your Blogger Template. The end product of the pathway looks as same as shown in the image below.
Edit Template in Blogger

Step 2: Now, you have to encode your Google AdSense Ad unit code through this HTML encoder tool (http://google-adsense-converter.blogspot.in/). After encoding, your Ad code looks as same as shown below.

&lt;script type=&quot;text/javascript&quot;&gt;&lt;!--
google_ad_client = &quot;ca-pub-xxxxxxxxxxxxxxx&quot;;
/* my ads */
google_ad_slot = &quot;xxxxxxxxxx&quot;;
google_ad_width = 300;
google_ad_height = 250;
//--&gt;
&lt;/script&gt;
&lt;script type=&quot;text/javascript&quot;
src=&quot;http://pagead2.googlesyndication.com/pagead/show_ads.js&quot;&gt;
&lt;/script&gt;

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Step 3: Now, you have to go to your Edit template section and Press Ctrl+F button to search this Query- “<div class='post-body entry-content'>”. You can take a reference from the given image as shown below.
Finding Code in Blogger Template

Step 4: Now, you have to put your Google AdSense Encoded Ad Unit code below this “<div class='post-body entry-content'>” as shown in the image above.

Step 5: After that, click on “save template” button to save your work and Ad unit.

Advice:-
  • Before adding Google AdSense Ad unit code in your Blogger Template, first take a backup of your template code by clicking the “Backup/Restore” button as shown in the image below.
Backup of Blogger Template

  • To hide your Google AdSense Ad unit from appearing on the homepage of your Blog. You can add this code as shown in the image below.
Hiding Ad unit of Google AdSense in Blogger

  • You can also perform middle, left and right alignment on your Google AdSense Ad unit by adding below code: -
       <div align= “middle/left/right”>
       Your Encoded AdSense Code
       </div>

That’s all, my friends.

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Conclusion:
By applying this strategy on your Blogger Template, I guarantee you that your Google AdSense revenue increases 33% than before earning.

So, happy blogging and achieve you dreams ASAP.

If you have any doubt on this article, then you can ask your Queries by commenting below.

About Author

Gaurav Sharma

 is a Co-Founder of PapaBlogger-Just One Step More and his field of interest is SEO. He loves to write about SEO techniques, Blogging tips and Social Media Marketing Tricks. If you like this author’s content, then you can follow him on Facebook, TwitterGoogle plus and LinkedIn.