Thinking Long-Term With Your SEO (Search Engine Optimization) Strategy

Did Google's latest search engine update leave you scrambling to change your SEO strategy? You shouldn’t have to scramble to create an entirely new approach to your search engine optimization each time Google or another major search engine tweaks their search algorithms. 

Many people were outraged when Google released the Panda and Penguin update to their search ranking algorithms because they noticed a sharp drop in their page rank. They now had to completely abandon their approach to SEO in favor of something that was more Panda or Penguin friendly. These recent updates show a growing shift to emphasizing quality over quantity, and a shift that you too have to make in your long-term approach to SEO.

Focus on Quality and Depth of Content instead of over SEO:

The point of Google releasing these updates was to crack down on the practice of using quick and dirty SEO techniques to falsely boost a website's page rank without actually offering anything of real value. The new algorithms place a higher priority on quality content to make sure that the websites displayed in the results are actually worth reading. 

Focusing on SEO techniques at the cost of ignoring quality will not get you very far. Google will not rank your page highly, and more importantly, people who come to your site won't want to stick around very long. Having a good amount of high quality content that gets updated on a regular basis is the best way to attract readers, and it isn't such a bad strategy for SEO either. Focus on a few essential search terms and make sure to add plenty of good content to your site if you want a long term SEO strategy that won't be destroyed by the next search engine algorithm update.

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Don't Prioritize Quick and Easy Solutions Over Long Term SEO Strategies:

Many website owners are far too concerned with boosting their web rankings immediately that they choose strategies that will backfire in the long run. Instead of focusing on quick and dirty SEO techniques, opt for long-term strategies. Most long-term efforts seem like a lot of work upfront, but the effort invested will pay for itself over time. 

If your main SEO strategies are doing things like submitting articles to places like Ezine or trying to swap links with other websites, you really ought to change your focus. These techniques may provide a quick boost in search engine rankings, but they don't meet the higher standard of quality that will help you in the long run. Instead of wasting your time with these short term fixes, try focusing on improving the quality of your own website, then reach out to related businesses and pitch them a guest post for their site. Getting a guest post on a site with a large readership will help bring traffic back to your site. If you've got the quality to keep their interest, these new visitors will keep coming back again and again.

Pay Attention to the Details of SEO:

It is easy to ignore other facets of your website in order to focus more on SEO, but that does not make it any more acceptable. Remember that SEO and a better page rank are not the end goals. Rather, they are just the intermediate goal that helps you achieve your actual goal of getting more traffic or readers to your site. So don't just focus on the techniques that will help you get a better ranking on Google. 

It is just as important to focus on designing a website that readers will actually want to look at. If your website design is lacking, you could try one of many premium WordPress themes to increase its visual appeal and functionality. No amount of SEO can keep people from leaving a site that is ill designed or lacking in content.

About author

Anny Solway is a dedicated writer at ThemeFuse – a leader in the WordPress premium themes area. She likes to discover new ideas about internet marketing, social media and blogging. (SEO by Sumit Sharma)

Posted in: SEO,SEO Tips